Description

About the Product

Bring out the best in your grey, white, or light blonde hair with L’Oreal Professionnel Serie Expert Silver Shampoo. Formulated with violet dyes and magnesium, this professional purple shampoo neutralises unwanted yellow and brassy tones, restoring a cool, luminous finish. Its nourishing formula not only tones but also protects the hair fiber, leaving hair looking vibrant, silky, and salon-fresh. Perfect for daily or weekly use, this shampoo enhances natural grey, white, and silver hair while maintaining brightness and shine.

How to Use

1. Perform an allergy alert test before first use.

2. Apply to wet or towel-dried hair.

3. Massage gently until a rich lather forms.

4. Leave for 2–3 minutes to allow violet pigments to neutralise brassy tones.

5. Rinse thoroughly with lukewarm water.

6. For best results, follow with L’Oréal Professionnel Silver Conditioner or Mask.

Key Ingredients

• Violet Micro-Pigments – Neutralise yellow undertones and brassiness for brighter grey, white, and blonde hair.

• Magnesium – Strengthens and nourishes the hair while enhancing toning results.

• Gloss Protect System (Amino-Acids + Anti-Yellowing Agents) – Adds softness, shine, and vitality while protecting hair fibers.

Benefits

• Neutralises brassy and yellow tones in grey, white, and light blonde hair.

• Enhances silver brightness for a cooler, radiant finish.

• Provides nourishment and protection to hair fibers.

• Leaves hair soft, manageable, and salon-smooth.

• Restores vibrancy and purity to natural or color-treated grey and silver hair.

Ideal for

• Grey hair shampoo users

• White and silver hair care

• Blonde hair looking to fight brassiness

• Anyone seeking a professional purple toning shampoo with long-lasting results