Description

About the Product

L’Oréal Paris Ever Pure Iris Sulfate‑Free Blonde Shampoo is a gentle, high‑performance shampoo specifically formulated to cleanse and enhance blonde, highlighted, or lightened hair without stripping color. Its sulfate‑free cleansing base helps remove impurities and buildup while preserving vibrancy and tone. Infused with nourishing iris extract, this shampoo supports softness, shine, and silky smooth texture, making it a go‑to choice for anyone seeking brighter, fresher looking blonde hair without brassiness or dryness.

This specialized formula also helps protect hair from environmental stressors and daily wear that can dull or fade blonde tones. The light, creamy lather gently refreshes roots and strands, while the sulfate‑free composition helps maintain moisture balance and minimize damage. With continued use, blonde hair appears more luminous, strengthened, and visibly healthier with a refined, polished finish that enhances natural and salon‑achieved highlights alike.

Key Ingredients

• Iris Flower Extract: Helps enhance brightness and add gentle nourishment.
• Sulfate‑Free Base: Cleanses without stripping color or natural oils.
• Hydrating Agents: Help maintain moisture and softness.
• Botanical Support Complex: Conditions and supports smoother hair texture.

Benefits

• Gently cleanses hair while protecting blonde and lightened tones.
• Helps reduce dullness and preserve brightness.
• Maintains moisture for softer, smoother strands.
• Sulfate‑free formula reduces color fade and dryness.
• Improves manageability and enhances natural shine.

How to Use

Wet hair thoroughly, apply a generous amount, and massage into scalp and strands to create a light lather. Rinse well. Follow with a conditioner designed for blonde or color‑treated hair for enhanced softness and protection.

Pair With

Pair with L’Oréal Paris Ever Pure Iris Sulfate‑Free Blonde Conditioner and a purple toning mask to help maintain bright, vibrant blonde between washes.